[Office Partner Information Channel] Regardless of whether the promotion of the business is active or passive, the biggest profit is the consumer, and the most experienced in the business is helpless.
Now, in the promotion of Stationery Products, there are a lot of phenomena that promote and not sell. In the end, the reasons for the unfavorable promotion are nothing more than the following: the promotion of the tactics is complicated; the promotion is overwhelming; the product selection is not right; the timing of the promotion is not well mastered. The first thing that companies must make clear is that consumers will never buy an unwanted main item because of a gift they need. The value of the gift is always under the main product.
Promotion mode avoids playing digital concept
In the promotion, the promotion method is taboo and complicated, and the digital expression should be simple and clear, so that consumers can understand the preferential content as soon as possible. The complicated numbers will not only make the business troublesome to calculate, but also make the consumers think for too long, which is not beneficial to both parties.
Promotion and product positioning should match
In the promotion, the selected promotional products must conform to the market positioning of the company. If the positioning is not accurate, it will be counterproductive. Companies should ensure that they are both promoted and never compromised.
In marketing, there is a "gold pricing law" law, which follows the idea that product promotion must always work hard to tap customer potential. Stationery companies can increase the added value of products by upgrading services and give back to old customers who buy more products. At the same time, enterprises should also pay attention to the fact that ultra-low-price promotions will cause old customers to have a psychological contrast. Similarly, they are low-priced products. If discounts are to be promoted, it will also cause many consumers' doubts. Promotion must have a positioning, grasp the degree of good, after the end will endanger the positioning of the product, it will be undoubtedly defeated.
The timing of the promotion must be properly mastered
The timing of the promotion is the time period during which the discount should last, not as long as possible. We often look at some manufacturers to engage in promotions, the so-called "three days of clearance", "seven days of jumping prices" promotional slogan is a month or two, consumers have lost the desire to buy. This is especially critical. The discount period for stationery promotion is too long, but it reduces the determination of consumers to buy immediately. It is more appropriate to control it for 10-15 days.
Our company also main to design Plastic Products, Paper Products, Wooden Products, Household Products, Stationery Products, Sewing Products and so on
Triple C International (ShenZhen) Co.,Ltd. was established in 2018. It`s a professional foreign trade company engaged in import and export trade, and carries out business operations such as international trade, cooperative production and intermediary trade. The company mainly provides high-quality OEM-product and ODM-product services for customs in Japan, Southeast Asia, Europe and Unite States, and has a professional technical team that provides hundreds of OEM-product services for dozens of customers, and has dozens of excellent suppliers. The company mainly provides sewing products, plastic products, paper products, wooden products, household products and other OEM services, including handbags, gift boxes, Storage Boxes, stationery boxes, kid toys, Paper Boxes, school supplies, office supplies and other products import and export business.
Source of information: Internet
